What’s New covers everything that is most-up-to-date in people’s lives in a reader-friendly and heartening way. Readers will be given first-hand knowledge about up to the minute trends and latest classics launched by various lifestyle brands.

Launch parties and galas, products and services are part of the magazine’s niche while also featuring thought-provoking articles, interviews, news and other entertaining features. Altogether, the magazine profiles fresh fashion, accessories, beauty, jewellery, hospitality, dining, entertainment, books, movies, travel, spas, automotive, technology, interiors, music and any other bit of excitement.

 


What’s New is an ideal marketing tool for advertiser to reach intelligent and product-conscientious people. What’s New’s target market is the elite and upper-middle class. Both residents and expatriates are catered to.

While international coverage is part of the magazine, distrubution will be mainly across the UAE adn the G.C.C. What’s New will also be sold in leading shopping malls, hotels and Dubai Duty Free shops.
 
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